It might be hard to imagine what Michael Jordan and BBYO have in common, but Estee Portnoy knows.
Jordan, nearly as famous for his product endorsements -- Nike, Gatorade and Hanes, to name a few -- as he is for his slam dunks, continues to be one of the most influential figures in both sports and branding. As the longtime business manager and spokeswoman for the basketball legend, Portnoy, 44, understands the importance of a “brand refresh.”
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