A scoop of Ben & Jerry’s may taste like heaven, and for company co-founder Jerry Greenfield, the business of making ice cream has a spiritual side as well.
“There is a spiritual aspect to business, just as there is to people,” said Greenfield.
The ice cream company known for its colorful pint-size containers, funky flavors and creative marketing has implemented smart business practices that have advanced its bottom line as well as its do-good corporate culture.
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